The Challenge
Voice for Trees faced the challenge of managing a fragmented tech stack for donation processing, stewardship, and content generation. This disjointed system required significant time and manual effort to maintain, which hindered their ability to efficiently engage donors and support their mission of tree and forest conservation through community engagement and sustainable practices.
The Solution
Voice for Trees decided to partner with The Giving Sprocket to address their technology challenges. The Giving Sprocket conducted a comprehensive technology assessment and implemented HubSpot's Marketing Hub, Sales Hub, and CMS Hub. The decision to adopt these integrated solutions was driven by their need for a unified platform that could streamline processes and enhance donor engagement. The Giving Sprocket also set up marketing workflows configuration, automating many of the manual tasks previously handled by the team. 'Thank you Giving Sprocket for your dedicated support in getting Voice for Trees where it needs to be in its digital journey. Today, we’re fully operational on a single, unified platform with a robust set of automations driving cultivations!' said the Philanthropy Director at Voice for Trees.
The Results
After implementing The Giving Sprocket's technology solutions, Voice for Trees experienced remarkable results. They saw a 68% increase in annual cultivations, recruited 1,500 monthly donors, and achieved a 10% increase in conversion rate. Additionally, there was a 45% increase in Average Engagement Over Time (AEO). These metrics reflect the substantial growth in donor engagement and operational efficiency, enabling Voice for Trees to better fulfill their mission of conserving and protecting trees and forests.
